Think you can solve a real life case in a limited time? Are you prepared to work with experts from different fields?

Context & objectives of the engagement

Target acquisition strategy for Trusty

Trusty is a fintech startup that focuses on providing microloans to emerging and growing small businesses.

They have been contacted by a large multinational NGO interested in reactivating the sector in Mexico through deployment of capital across high-growth sectors, favoring vulnerable populations

With an existing portfolio of business archetypes and associated data, Trusty must define a deployment plan that maximizes the amount of jobs generated as well as the economic impact resulting of the investments.

The McKinsey Case:
Dare to be part

Think you can solve a real life case in a limited time? Are you prepared to work with experts from different fields?

Context & objectives of the engagement

Target acquisition strategy for Trusty

Objectives

1

Evaluate the business profiles and categorize the portfolio based on risk.

2

Analyze demographic data to estimate the secondary impact on the economy for selected business archetype.

3

Provide a customer acquisition strategy recommendation to the NGO to attract the desired target.

Dare to take the challenge?

You have until October 8th to register

The McKinsey Case:Dare to be part

Think you can solve a real life case in a limited time? Are you prepared to work with experts from different fields?

Context & objectives of the engagement

Target acquisition strategy for Trusty

Objectives

1

Evaluate the business profiles and categorize the portfolio based on risk.

2

Analyze demographic data to estimate the secondary impact on the economy for selected business archetype.

3

Provide a customer acquisition strategy recommendation to the NGO to attract the desired target.

Dare to take the challenge?

You have until October 8th to register

The McKinsey Case:
Dare to be part